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Inspired by the Mexican game of chance, El Lotería, William Pedroza found creative inspiration for his brand, San Catrin. Drawing from the game's iconic imagery, San Catrin emerged as the embodiment of minimalist style, designed to elevate wardrobes with understated elegance. Our brand ethos centers on enhancing personal style through neutral tones and sleek, minimalist designs, ensuring that every piece effortlessly enhances one's look. Our carefully curated selection of products reflects our commitment to timeless quality over fleeting trends, offering enduring sophistication for the modern wardrobe.

True style is born from simplicity and attention to detail. Celebrating diversity is at the heart of our ethos as we curate pieces that resonate with individuals from all over the globe. We strive to create an experience that is as memorable as our garments. Join us in redefining fashion, where clean lines, muted palettes, high-quality materials, and inclusivity converge.

Behold the saint, in pilgrimage so grand,
Across the globe, a beacon to the land.
In foreign hearts, a sanctuary found,
Wherever saints may tread, grace doth abound.

The Composer

Born in 2000 in Washington State to a family with Mexican roots, William Pedroza's childhood was filled with cherished moments playing El Loteria with his family. Among the card caricatures, El Catrin stood out as his favorite. As time progressed, William envisioned El Catrin not just as a dapper gentleman but as a sartorial saint, ensuring the world could embrace his distinctive style.

From the brand's inception, William has passionately served as its visual director, overseeing diverse aspects such as design, marketing, casting, production, social strategy, collaborations, and art direction. With a mission to clothe the world in his unique aesthetic, William eagerly anticipates connecting with fans and sharing his creative vision in the upcoming days.

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