William Pedroza
Born in Washington State, William's childhood was filled with moments playing La Loteria with his family. Among the card caricatures, El Catrin stood out. Today, William visioned El Catrin not just as a gentleman but as a saint, ensuring the world could embrace not only his style, but most importantly, spreading the Good News.
From his Catholic upbringing, William has been on a mission to clothe the world with a unique Christian faith-based aesthetic and we eagerly anticipate connecting with the Faithbound Circle and sharing creative visions.
Inspired by Tradition
Inspired by the Mexican game of chance, El Lotería, William Pedroza found creative inspiration for his brand, San Catrin. Drawing from the game's iconic imagery, San Catrin emerged as the embodiment of minimalist style, designed to elevate wardrobes with understated elegance. Our brand ethos centers on enhancing personal style through neutral tones and sleek, minimalist designs, ensuring that every piece effortlessly enhances one's look. Our carefully curated selection of products reflects our commitment to timeless quality over fleeting trends, offering enduring sophistication for the modern wardrobe.
At San Catrin, we understand that life is a journey filled with beauty and hardship. Each garment we create is a story of perseverance rooted in faith and a reminder that while life can be challenging, there is always hope.
Behold the saint, in pilgrimage so grand,
Across the globe, a beacon to the land.
In foreign hearts, a sanctuary found,
Wherever saints may tread, grace may bound.
William Pedroza
Born in 2000 in Washington State to a family with Mexican roots, William Pedroza's childhood was filled with cherished moments playing El Loteria with his family. Among the card caricatures, El Catrin stood out as his favorite. As time progressed, William envisioned El Catrin not just as a dapper gentleman but as a sartorial saint, ensuring the world could embrace his distinctive style.
From the brand's inception, William has passionately served as its visual director, overseeing diverse aspects such as design, marketing, casting, production, social strategy, collaborations, and art direction. With a mission to clothe the world in his unique aesthetic, William eagerly anticipates connecting with the community and sharing his creative vision in the future.
Inspired by Tradition
Inspired by the Mexican game of chance, El Lotería, William Pedroza found creative inspiration for his brand, San Catrin. Drawing from the game's iconic imagery, San Catrin emerged as the embodiment of minimalist style, designed to elevate wardrobes with understated elegance. Our brand ethos centers on enhancing personal style through neutral tones and sleek, minimalist designs, ensuring that every piece effortlessly enhances one's look. Our carefully curated selection of products reflects our commitment to timeless quality over fleeting trends, offering enduring sophistication for the modern wardrobe.
William Pedroza
Born in 2000 in Washington State to a family with Mexican roots, William Pedroza's childhood was filled with cherished moments playing El Loteria with his family. Among the card caricatures, El Catrin stood out as his favorite. As time progressed, William envisioned El Catrin not just as a dapper gentleman but as a sartorial saint, ensuring the world could embrace his distinctive style.
From the brand's inception, William has passionately served as its visual director, overseeing diverse aspects such as design, marketing, casting, production, social strategy, collaborations, and art direction. With a mission to clothe the world in his unique aesthetic, William eagerly anticipates connecting with the community and sharing his creative vision in the future.